Pricing up a PT

Pricing up a PT can be difficult when you don’t really know  you should be looking for.  A good way to approach it is to think of it like hiring for any service.

If you were hiring someone to renovate your kitchen then you might look for recommendations, pictures of previous work,  communication, honesty and price.

Let’s look in more depth at how to price up a PT, whilst bearing in mind the other influencing factors in making a decision.

Personal Training Pricing 

Cheap PT £25 per hour
Top end PT £50 per hour

BUT…

You are not just paying for an hour of time. You are paying for knowledge, expertise, support, track record, exclusivity of training venue (gym vs private studio) and, ultimately, RESULTS.

Let’s compare the two.

Option 1:

£25 for an hour’s exercise once a week. Basic healthy eating guidance. Home training plan.

Chances of results:
Basic fitness = Yes
Advanced knowledge of basic fitness = Probably not
Toning and fat loss = Maybe

Option 2:

£50 for an hour’s training that is based on industry leading insight into what it takes to achieve a specific goal. Proven and sustainable nutrition programme. Daily support including analysis of nutrition with reference to goals and appropriate milestones, combined with feedback based on years of experience in helping people to get results. Home training plan.

Chances of results:
Basic fitness = Yes
Advanced knowledge of basic fitness = Yes
Toning and fat loss = Yes

It’s not about price per hour. It’s about value per £1 spent. Doesn’t matter if it’s cheap – if it’s ineffective then it’s a waste of money.

So, how does someone choosing a PT for the first time know whether the £50 PT is actually worth that £50? Couldn’t a £25 PT just start charging £50?

Look for a portfolio of previous results. It’s easy to talk the talk but a PT claiming to be able to get good results should have a picture portfolio of previous successes. The more successful you are in which ever line of work, the more you can charge. You would expect to pay more for a quality joiner or builder than you would for a poor quality one.

For the record, I charge £40 for an hour.

Results!!!

Danny Sroda on Facebook
Danny Sroda
Danny Sroda is a Personal Trainer based in Birstall, serving Leeds and Bradford.

As the owner and lead trainer at Reach Personal Training, I am responsible for the philosophy of the business and overseeing client programmes.

My mission is for Reach Personal Training to be synonymous with a long-term, real-life approach to health and fitness. We help our clients to integrate health and fitness into their busy lives. We don't do fads. We don't do crash diets. We do "Fitness For Life".

I have a family. I’ve always worked (and not always in the fitness industry). I have housework and shopping to do. I have a REAL life. So I know what it takes to balance a real life with a sustainable approach to health and fitness.

If I can do it then anyone else can too. All you need is the desire to make eating healthily and keeping fit a priority in your life. An hour a day, thirty minutes a day, even fifteen minutes a day of exercise, supported with a healthy diet based on whole foods, is all it takes to make steady long-term progress towards looking and feeling fantastic.

I have a few simple values upon which I have built Reach Personal Training. Only personal trainers who share these values will be part of our team.

- Friendliness. Just be a genuinely nice person, it's dead simple and it's the best way to live. Smile as much as possible and try to see the best in every situation.

- No fads. No pseudoscience. My background in academia makes me question everything. There is so much nonsense in the fitness industry, mainly because some people are in it to make money so they'll believe anything and questioning it will mean they can't believe in the product. We are different. We do what works. We use science to create our programmes and we never put profit over effectiveness. You will NEVER find Herbalife or Forever Living in our studio!

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