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Shirley’s Success: 12lbs in 5 weeks

Absolutely brilliant work from Shirley on the Reach 12 Week Transformation programme.

She has been smashing the nutrition from day one, in addition to training three times a week at the Reach studio.

Strength going ⬆️

Body fat going ⬇️

Health going ⬆️

She has done absolutely everything we’ve asked of her in order to meet HER goals. This is with so much going on that could potentially derail her. No messing. No excuses. Just hard work and total focus – eyes on the prize!

We can’t wait to share her RESULTS. Well done Shirley!

🏋🏻‍♀️ About The Reach 12 Week Transformation 🏋️‍♂️

The Reach 12 week transformation is 12 weeks of graft. Having said that, our most successful clients can sustain somewhere near that level graft for 6 to 12 months. So it’s not like a traditional diet where you’re starving. In fact, if done right, the nutrition plan generally gives our clients more food than they are used to, and more food than they can eat. You’re just eating the right foods for your goals!

Of course, not everyone can be this laser focused, so we always determine how hard somebody wants to hit it at the start of the programme and can adjust if needed. We’re always very clear, though, input = output and you need to align your expectations with your effort. For some people, if you’re struggling making any progress at all on your own then a small amount of progress can be a victory. It’s all tailored to the individual client.

The analogy we always use is, “Tell us where you want to go and how fast you want to get there and we’ll give you directions and co-pilot you!” No point in us taking you to Edinburgh if you want to get to London, so we always clarify your goals from the start.

Then it’s just a case of, “How fast do you want to get there?” You can sprint or you can walk. It doesn’t really matter. What counts is what’s appropriate for YOU!

Some people have the mentality to sprint all the way there. Some people need to walk with a few rests on the way.

We repeat, it doesn’t matter as long as you align your expectations with your input, we will show you how to get there!

It’s basically a choice. Do you want it in 12 weeks with no room to take your foot off the gas or do you want it in two years with a bit more freedom? If it’s the latter we often have clients spend 12 weeks really learning the basics of nutrition and then move on to the standard Reach PT or Group PT programme and we help them integrate health and fitness into their everyday lives.

You can find out more about the Reach 12 Week Transformation programme here.

Dan Sroda
Personal Trainer at Reach Personal Training
Dan Sroda is a Personal Trainer based in Birstall, serving Leeds and Bradford.

As the owner and lead trainer at Reach Personal Training, I am responsible for the philosophy of the business and overseeing client programmes.

My mission is for Reach Personal Training to be synonymous with a long-term, real-life approach to health and fitness. We help our clients to integrate health and fitness into their busy lives. We don't do fads. We don't do crash diets. We do "Fitness For Life".

I have a family. I’ve always worked (and not always in the fitness industry). I have housework and shopping to do. I have a REAL life. So I know what it takes to balance a real life with a sustainable approach to health and fitness.

If I can do it then anyone else can too. All you need is the desire to make eating healthily and keeping fit a priority in your life. An hour a day, thirty minutes a day, even fifteen minutes a day of exercise, supported with a healthy diet based on whole foods, is all it takes to make steady long-term progress towards looking and feeling fantastic.

I have a few simple values upon which I have built Reach Personal Training. Only personal trainers who share these values will be part of our team.

- Friendliness. Just be a genuinely nice person, it's dead simple and it's the best way to live. Smile as much as possible and try to see the best in every situation.

- No fads. No pseudoscience. My background in academia makes me question everything. There is so much nonsense in the fitness industry, mainly because some people are in it to make money so they'll believe anything and questioning it will mean they can't believe in the product. We are different. We do what works. We use science to create our programmes and we never put profit over effectiveness. You will NEVER find Herbalife or Forever Living in our studio!


The Reach Personal Training approach to health and fitness is no-nonsense but fun, friendly and motivating. We don’t do short-cuts or fad diets. Our FAT LOSS and BODY TONING training programmes are based on science and common-sense and they get long-lasting results.

If you hate the thought of drifting aimlessly from machine to machine around a commercial gym, with Jeremy Kyle on the TV, then get in touch today to enquire about our Private Personal Training & Group PT packages


Unit 9, Carr Mills, Business Park, 919 Bradford Rd, Birstall, Batley WF17 9JY