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1-2-1 Nutrition Coaching


1-2-1 Nutrition Coaching is our flagship service from Reach owner and head transformation coach, Dan.

Q: What have these people got in common?

A: They’ve all worked with me on the Reach 1-2-1 Nutrition Coaching Programme. They have achieved absolutely brilliant, life-changing results with 24/7 nutrition support where I’ve “hand-held” them every day as they progressed towards their goal. 

Results are guaranteed IF you follow the programme! Every single client, without exception, says the same – they care more about how they look than what they weigh! However, 5 stone weight loss on the Reach Nutrition Programme is a completely different visual result to 5 stones weight loss on Slimming World, for example. Fat Loss and Toning is not the same a Weight Loss. 


It’s not suitable for everyone. It will only work if you have an internal locus of control and an analytical mind.

Locus of Control: “The extent to which people believe they have power over events in their lives. A person with an internal locus of control believes that he or she can influence events and their outcomes, while someone with an external locus of control blames outside forces”

The feedback from our clients is that they wouldn’t have made anywhere near the same level of progress without the education and support of the 1-2-1 Nutrition Coaching Programme.

What it is

  • Helping you to define, refine and achieve YOUR goals.
  • A process of education.
  • Daily support via WhatsApp.
  • A scientific approach to achieving your goals through appropriate nutrition.
  • A platform where we look for honesty, not perfection.
  • Helping you to break through the plateaus.
  • Helping you to understand what you should be doing to achieve YOUR goals.
  • Helping you to put the “bad” days into perspective.
  • Helping you to manage your own expectations.

What it isn’t

  • A meal plan.
  • Us telling you what your goals should be.
  • Something where you should be worried about letting us down (this is actually a very common worry) – it’s YOUR goal. 
  • An all-or-nothing approach.

What does it entail?

  • Identifying and clarifying your goals.
  • Creating a sensible plan that is aligned with your goals, timescales and mindset.
  • Helping you remove the guess work by tracking your calories and macros on a daily basis.
  • Being comfortable recording and monitoring your body weight to identify any patterns and assess progress.

What doesn’t matter?

  • Your weight.
  • Your age.
  • Your fitness level.
  • Your goal (whether it’s a few pounds or a few stones).
  • Whether you want a six pack or just to fit into a smaller dress / trouser size.

What matters?

  • You MUST have an “Internal Locus of Control”.
  • You must be able to see past social convention and habits, and want to make your goals your priority.
  • You must be more interested in making progress than doing what everyone else does.

Lean and Healthy!

You’ve seen the pictures of our 1-2-1 Nutrition Coaching clients looking phenomenally lean and toned. It’s a fair question to ask whether or not it is also a healthy programme.

In general, our leanest and most toned clients are also our fittest. You can’t perform at that level without proper nutrition.

  • 121 clients get stronger!
  • 121 clients get fitter!
  • 121 clients lose body fat!
  • 121 clients gain muscle!
  • 121 clients eat more whole foods!
  • 121 clients drink less alcohol!
  • 121 clients eat less junk food!
  • 121 clients have more energy!
  • 121 clients will probably live longer!
  • 121 clients have a better quality of life!
  • 121 clients feel more confident!
  • 121 clients feel less stressed and worried about their weight and their body!
  • 121 clients feel more in control of their nutrition!

Pricing and Information

  • 12 months LighterLife: £3764 (£313 a month)
  • Full body liposuction: £3000-£6000
  • 12 months Cambridge Diet: £2620 (£218 a month)
  • 12 months Sky TV inc sports and movies: £828 (£69 a month)
  • 12 months Reach Nutrition Coaching£99 a month for first 3 months then £49 a month, charged in 3 month blocks.

Based on the health outcomes above we are comparatively under-priced by about £5000!

Client Testimonials

“I would like to tell you about losing over 2 stone in weight and of the unbelievable confidence I have gained from it – no longer hate looking the mirror or having my photo taken” (Heidi, Teacher)

“Dan has totally changed my mindset on fitness and training and now I thrive on it and love the new challenges. I would highly recommend Dan to anyone wanting to incorporate fitness in to their life” (Victoria, Business Owner)

“Training with Danny has been the best investment in my health & fitness I’ve ever made. He has really changed my attitude to exercise & diet & I feel much stronger, fitter & healthier than I‘ve ever done before” (Fiona, Physiotherapist)

“Joining Reach was the best decision I’ve done. The online support is amazing!” (Sarah)

“Dan gave me a whole new approach each time I progressed to the next level. He goes through diet and nutritional breakdowns in great detail, and other lifestyle factors. It’s great to see a trainer taking a holistic approach. To the best Personal Trainer in the World – Thank you for making me believe in myself” (Roman, Business Owner)

“Danny is an expert and his advice is always spot on. I have had various gym memberships over the years but they were a waste of money as the results seen in a couple of months under the advice of Danny achieved more than years of the former. Best of all is that he is a genuinely great personality which makes all the difference” (Shahid, Business Owner)

“We are fitter than we’ve ever been, we have a lot more energy and are both losing pounds and inches as the weeks go by. He has helped us to look at losing weight differently. I could safely say I couldn’t do this without Danny. Without him I know we wouldn’t be were we are now!” (Phil & Sarah)

“Training with Danny has been the best investment in myself. My only regret is why it took me so long to start. If you’re reading this then my advice is to pick up the phone and Danny will sort the rest!” (Aslam, Dentist)

Unit 9, Carr Mills, Business Park, 919 Bradford Rd, Birstall, Batley WF17 9JY