Sustainable fat loss, with the guidance and support to make it last. Without another meal plan, app or shake.
Private 1-2-1 fat loss coaching for busy adults who are done guessing. Level 3 PT & qualified nutritionist, one coach, 500+ transformations since 2014.
Watch: 2 minutes with Dan — what to expect
"Lost over 2 stone — and gained unbelievable confidence. I no longer hate looking in the mirror or having my photo taken."
Not sure it's for you?
Free 20-minute call or email reply from Dan — whichever you prefer. No pressure, no sales script; if it's not the right fit, he'll tell you.
Struggling to apply the nutrition plan on your own?
If you've read all the plans, downloaded all the apps, watched all the videos — and you're still stuck — you don't have a knowledge problem. You have a "figuring it out alone" problem.
Before becoming a PT I was an HE lecturer — this is you hiring your own personal, one-to-one tutor to help you understand the textbook.
It's like handing a kid a textbook and telling them to teach themselves. Every page raises three new questions. Every setback feels like proof it's not working. Most people quit — not because they're lazy, but because they're lost.
It's like giving that same kid a personal tutor who sits next to them, step by step. No guessing. No dead ends. Just someone who's done this hundreds of times pointing at the next right move — every single day.
That's what the 1-2-1 Nutrition Coaching programme is. Not another plan to read — a coach in your pocket until it clicks.
Meet your coach
Dan Sroda
I'm not a face on a website who hands you off to a junior. I coach every single client on this programme personally. Before becoming a PT I was a Higher Education lecturer, so I don't do fads or pseudoscience — I teach you what the research actually says, and I'm on hand 24/7 via WhatsApp until it's a habit.
Hear from a client
Before you decide — watch this
Danielle
Client stories
Real people. Real results.
Swipe to see more →
How Roman lost 12kg — and kept it off for 18+ months
Before
Busy business owner. Belly fat that wouldn't shift. Wine with dinner, client meals out, no time for another diet that would fall apart on the first work trip.
What changed
A framework built around his life, not against it. Learned how to eat out and drink socially without derailing progress. Daily WhatsApp check-ins so nothing festered.
"Dan gave me a whole new approach each time I progressed to the next level. It's great to see a trainer taking a holistic approach."
18 months later: weight still off. Now maintains without tracking.
Ruth dropped 4st 2lb — and finally stopped yo-yo dieting
Before
Years of Slimming World, 1200-calorie diets and gym phases that lasted three weeks. Weight went down, weight came back — every single time.
What changed
Structured food targets that fit her family meals. No off-limits foods. Weekly reviews so nothing slipped through the cracks for more than 7 days.
"For the first time I actually understand what I'm doing and why. The weight loss is a side-effect — the mindset is the real win."
Still going: maintaining her new weight and lifting stronger than in her 20s.
Peter lost 15kg in 2 months without feeling hungry
Before
Health scare from the GP. Blood pressure creeping up. Long shifts and takeaway habits — didn't know where to start.
What changed
High-protein plan built around his shift pattern. Simple swaps he could do on autopilot. Focus on sleep and steps first, not the gym.
"I honestly didn't think it would come off this quickly. And I wasn't hungry once."
Bonus: blood pressure back in normal range at his next check-up.
Marie lost 4 stone — one habit at a time
Before
Tried everything. Weight loss injections were the next step being considered. Wanted one last go at doing it properly.
What changed
No overhaul. One habit changed every 2–3 weeks. Small, boring, repeatable — until 12 months of small wins added up to 4 stone.
"Dan never made me feel like I was starting over. Every week I just knew what to focus on next."
Playing with the grandkids without getting out of breath — the real reason it mattered.
Jan lost 2.5 stone — through menopause
Before
Weight climbing despite eating less than ever. Sleep broken. Convinced her body had 'stopped working'.
What changed
Protein-forward eating, strength training twice a week, and honest conversations about hormones. Stopped chasing the scale every day.
"I felt seen. It wasn't a generic plan — it was for a woman my age going through what I was going through."
Bigger win: energy, mood and sleep are all better than in her 40s.
Read Jan's full story →Andrew reshaped his body in 9 weeks
Before
Trained hard for years but the midsection never changed. Frustrated that effort in the gym wasn't showing on his body.
What changed
Calories and protein dialled in properly for the first time. Training kept the same — nutrition did the heavy lifting.
"I wish I'd done this five years ago. Turns out I was massively under-eating protein."
Now: knows his numbers and can flex up or down whenever he wants.
Gill lost 3 stone — and got her confidence back
Before
Avoiding photos. Avoiding the mirror. Weight had crept on year after year and she didn't recognise herself.
What changed
A plan she could actually stick to at work, at home and on holiday. Weekly accountability meant no more 'I'll start Monday'.
"It's not just the weight. It's that I trust myself around food again."
Kept it off: now training for her first hiking holiday.
Hear it from them
In their own words
Tap play to watch →
Why this works when other diets don't
Meal plans, shakes and 6-week detoxes all have one thing in common: the moment you stop, the weight piles back on. You never actually learned anything.
Reach Nutrition is built around what we call an Internal Locus of Control — the belief that you are in charge of your results. Our job is to teach you what to do, why you're doing it, and stand beside you every day until it sticks.
What you get
Everything included. No add-ons, no upsells.
1-2-1 onboarding with Dan
We define your goals, your timescale and a sensible plan built around your life — not a template.
Daily WhatsApp support
24/7 hand-holding from your coach. Questions, food choices, bad days, plateaus — you're never on your own.
Calories & macros, simplified
Learn how to track properly so the guesswork disappears. Real food, real meals, no shakes or detoxes.
Daily check-ins
We monitor progress, spot patterns, and tweak the plan so the scales keep moving in the right direction.
Your journey, step by step
No mystery, no guesswork. Here's exactly what happens between the day you sign up and the day you've kept the weight off.
Stage 1A · Set up
- Goal setting
- Quantitative targets
- Establishing habits
- Initial progress
Stage 1B · Goal attainment
- Progress towards goal
- Adjusting quantitative targets where needed
- Understanding what should be happening versus what is happening
- Navigating lifestyle events (holidays, Christmas etc)
Stage 2 · Maintenance
- Maintain results over medium term
- Refining goals if needed
Stage 3 · Reset
- Increase calories to ensure long-term maintenance of results
- Ensure key nutritional considerations are factored in (fibre, healthy fats, carbohydrates, micronutrients etc)
Stage 4 · Ongoing Support
- Continued check-ins if needed
- Q&A if needed
- Help if/when needed
- Psychological support
How long does it take? Everyone starts from a different place, but the full process typically takes 6 to 12 months. See the FAQ below for more detail.
What it IS
- Helping you define, refine and achieve YOUR goals
- A process of education — you'll understand how to manage your nutrition with confidence
- Daily support via WhatsApp
- A scientific approach to fat loss through proper nutrition
- A place where we look for honesty, not perfection
- Help breaking through plateaus and managing expectations
What it ISN'T
- A rigid meal plan you'll abandon in week 3
- Us telling you what your goals should be
- Something to feel guilty about on a bad day
- An all-or-nothing approach
- Shakes, detoxes, or magic pills
- A quick fix you'll have to keep paying for forever
Who this isn't for
Being honest saves both of us time. Don't apply if you:
- Want a meal plan handed to you to follow blindly
- Expect to lose 10lb in two weeks
- Won't weigh food or log intake for the first 4 weeks
- Aren't willing to reply to a daily check-in message
- Want a quick fix rather than a habit for life
- Are looking for the cheapest option, not the one that works
Lean AND healthy
You can't perform at your best without proper nutrition. Our leanest clients are also our fittest. Here's what they consistently report:
An investment, not a cost
Most people spend more on failed diets over a decade than they'd ever spend here — and end up back at square one. This is £591 for 12 weeks of personal coaching and practical nutrition education.
People pay more for a year of TV than they'd pay to change their body — and their relationship with food — for good.
1-2-1 Nutrition Coaching Programme
3 monthly payments of £197 · £591 total
Fixed 12-week programme · No contract after · Everything included
- 1-2-1 onboarding and goal-setting with Dan
- Daily WhatsApp support, 24/7
- Tailored calorie & macro framework
- Daily check-ins and adjustments
- Education that lasts a lifetime
For context: LighterLife ~£3,764/yr · Cambridge Diet ~£2,620/yr · Liposuction £3,000–£6,000 · Sky TV ~£828/yr.
What clients say
"I would like to tell you about losing over 2 stone in weight and of the unbelievable confidence I have gained from it — no longer hate looking in the mirror or having my photo taken."
Heidi — Teacher
"Training with Danny has been the best investment in my health & fitness I've ever made. He has really changed my attitude to exercise & diet & I feel much stronger, fitter & healthier than I've ever done before."
Fiona — Physiotherapist
"Dan gave me a whole new approach each time I progressed to the next level. He goes through diet and nutritional breakdowns in great detail. It's great to see a trainer taking a holistic approach."
Roman — Business Owner
"Training with Danny has been the best investment in myself. My only regret is why it took me so long to start. If you're reading this then my advice is to pick up the phone and Danny will sort the rest!"
Aslam — Dentist
Real clients. Real results.
A snapshot of nutrition coaching transformations.
Frequently asked questions
Everything people ask before they apply.
Free · 7 short lessons
Want a taste before you invest?
Take the Free 7-Day Fat Loss Course. One short lesson a day, no gym required, no card needed — it's the same first step every coaching client goes through.
Get the FREE 7-day courseJust your email — unsubscribe any time.
Ready to stop guessing?
Apply for your 1-2-1 nutrition coaching programme. Limited spaces — Dan personally coaches every client.